The product of this project is a mobile application to accompany a board game I designed and produced. The game is a Ouija-themed version of Monopoly, and features haunted places as property. The app will have pages for tracking player assets, as well as information pages about each of the haunted places in the game.
This app is for the same audience as the board game: those who have an interest in both mysticism and hoarding rainbow-hued cash. The target user is 18-35, rents an apartment with roommates, and is at a low-to-middle income level.
The app will combine the tongue-in-cheek quality you usually see in themed monopoly games, the grim realities of the haunted places, and the fantasy (reality?) of ghosts and hauntings.
The app will have a spooky feel visually, using engraved wood textures. The main goal of the app is usefulness, so clarity will be the primary design goal.
